Jaguar UK Aids London To Paris Bike Ride

Jaguar has been strengthening its presence in cycling this weekend by supporting Leukaemia & Lymphoma Research in the ‘London | Paris: Be Unstoppable’ bike ride. 

Jaguar is a partner of Team Sky and the versatile XF Sportbrake is supplied as a support vehicle to the current Tour de France Champions for all competitions in 2013. The cars will accompany riders on the London to Paris bike ride for the duration of the 250-mile journey, carrying essential refreshments and all spare mechanical components for the bikes.  

Four Jaguar Land Rover employees are also taking part in the ride, joining the 170-strong group who have been taking in the picturesque and undulating roads of Kent and northern France on their way to Paris. 

Later today (Monday) the riders will arrive in the city, where they will pass by the famous Arc de Triomphe and the Etoile with a police escort, before finishing under the Eiffel Tower.

David Steele, Jaguar global experiential director said: ‘We have a developed a great understanding of the needs of cyclists in top-level competition, and know that the versatility of the XF Sportbrake makes it the ideal vehicle to support both the organisers and participants on this gruelling event.’

Dan Solley, head of sports fundraising at Leukaemia & Lymphoma Research added: ‘We are constantly inspired by the stories of those taking part in events for the charity and the dedication of our supporters. Every penny raised for Leukaemia & Lymphoma Research will help us in our mission to beat blood cancer, stop people from dying, and make patients’ lives better. We wish the best of luck to everyone taking part in the London to Paris ride.’