Jam Helps England 2018 In Social Media Push

Ahead of the World Cup vote in Zurich next week, England’s 2018 bid team has launched the latest phase of its online social media campaign, developed in conjunction with Jam.

??Fans on Facebook are being targeting through a peer-to-peer recruitment drive that has so far attracted nearly 320,000 fans from 170 countries since the day the bid was launched in May 2009.?

The bid team accelerated the activity earlier in May and the drive is a bid to make the commercial sponsors feel that the social media sites of the bid can be valuable places for communicating directly to fans.

Jo Vertigan, England 2018 head of digital, said: ‘Social media has been a key element of the England 2018 digital strategy, ensuring fans from over 175 countries can find out about the bid, get involved and show their support.’??

England 2018 will discover if they have won the bid in Zurich on 2nd December and recently received a boost as FIFA branded its bid as ‘low risk’ in its evaluation report of the 2018 and 2022 bid documents.

The 2018 contest includes England, Russia and the joint bids of Belgium-Holland and Spain-Portugal.