James Dickens Joins Goal

Perform Media has appointed James Dickens as global editor-in-chief for Goal. Dickens joins Perform Media from Yahoo, where he was the portal’s head of sport.

Dickens’ role sees him join Perform Media’s product and content group, which through portals including Goal, Sporting News, Spox, and Voetbalzone, as well as sports video platform ePlayer, serves more than 150 million users worldwide.

For Goal, Dickens will oversee the creation of multimedia content that targets Goal’s global audience of football fans, with a focus on the biggest players, teams and competitions. Goal has 39 local editions in 19 languages and is aided by a pool of over 500 journalists.

Perform Media’s chief product & content officer, Shaun Koiner, said: “James comes to Goal with a record of innovation in digital sports publishing, which, considering the speed this industry moves, will make him an integral part of Goal’s global team. James will ensure that Goal continues to serve and grow its existing fan base and further establish Goal as the destination for brands looking to engage with young and passionate football fans.”

Dickens said: “Today’s modern fan doesn’t follow just one team, they follow multiple players and teams and keep an eye on competitions outside of their domestic leagues. Goal’s ability to reach and engage with this audience, especially during a World Cup year, makes it an exciting time to join Perform Media.”