Jamie Murray Partners With Anakena Wines

Chilean wine brand, Anakena, has announced a partnership with Davis Cup winner and ATP world number one doubles player, Jamie Murray OBE.

The new partnership adds to the wine brand’s tennis portfolio and its existing sponsorship of the Lawn Tennis Association (LTA)

Murray has signed a two-year partnership with Anakena, of the Accolade Wines portfolio, to become its brand ambassador.

To launch the partnership, Murray worked with Anakena wines to produce a short brand video about his career, where he talks about his journey through the highs and lows, before reaching the top of his discipline.

Anakena has sponsored a column in the Evening Standard throughout Wimbledon, which will feature Murray’s commentary on the competition. The first of these columns featured a 75p off coupon for the Anakena Birdman range to be used in local stores. Murray will also be working with Anakena Wines across national in-store promotions over the next 12 months.

Jamie Murray said: “I’m delighted to be aligned with Anakena wines, and to be supporting their partnership with British Tennis. The story behind the wine is fascinating and I am excited to work with the brand as it launches here in the UK.”

Amy White, marketing director, Accolade Wines, said: “Anakena is a high quality Chilean wine brand, with a strong international standing as a producer of world-class, distinctly Chilean wines. Having agreed to a long-term partnership with the LTA earlier this year, we are delighted to partner with a British tennis player who has a world-class reputation and global appeal. We look forward to welcoming Jamie to our stable of ambassadors and of course we’ll be backing him all the way on the court.”