Jantastic Hires Threepipe For New Year Run
New Year fitness challenge, Jantastic, has hired Threepipe to launch the 2015 campaign and help to drive a significant increase in participation.
In 2014 the idea saw over 21,000 people log 356,000 runs and cover in excess of one million miles.
Jantastic is a digital challenge that aims to give individuals and teams the structure and motivation to achieve their personal fitness, health and performance goals through the tough winter months, through a combination of swimming, cycling and running.
As part of the brief, Threepipe will be implementing a combination of digital marketing, PR and social media engagement to raise awareness of Jantastic and encourage new people to sign up.
Eddie May, co-founder of Threepipe, said: ‘Jantastic is a brilliant initiative that really helps to encourage and motivate people to get active during those challenging winter months. It was a big success in 2014 and we’re excited about helping to make it even bigger for 2015.’
Martin Yelling, co-founder of Jantastic, added: ‘Our goal is to be the ‘go to’ New Year’s fitness campaign, with participants challenging themselves by making and meeting personal health, fitness and performance targets that can bring about life-changing results. Jantastic is free to participate in, can be done in your own time and own your own terms, making it suitable for everyone. I’m delighted to be working with Threepipe who really understand and share our vision for Jantastic 2015.’
