Jcb Extends Cheltenham Race Sponsorship

JCB has announced that the company will continue its sponsorship of the Triumph Hurdle at Cheltenham Racecourse for a further six years.

The race, traditionally the first race on the final day of The Festival, has been backed by the construction and agricultural machinery manufacturer since 2002.

The brand will also continue with its sponsorship of the JCB Triumph Hurdle Trials as part of ‘The Road to Cheltenham’ series at The Open, International and Festival Trials Day meetings for the same duration.

JCB Worldwide marketing director Matt McClurg said: ‘We are delighted to be sponsoring the Triumph Hurdle for the next six years.’

‘As one of the premier events in the horse racing calendar, The Cheltenham Festival offers us an excellent venue at which to host key customers in addition to providing a fantastic opportunity to promote the JCB brand and our products to a global audience.’

Ian Renton, regional director of the South West region of Jockey Club Racecourses, added: ‘To have JCB extend its contract of the sponsorship of the Triumph Hurdle for a further six years is great news.’

‘JCB is one of the most recognisable brands in its industry worldwide and the partnership with an event like The Festival is a great brand fit for both Cheltenham Racecourse and JCB.’

The winner of this year’s JCB Triumph Hurdle was Tiger Roll, trained by Gordon Elliott and ridden by Davy Russell. 

Nicky Henderson has the most successes of any trainer in the JCB Triumph Hurdle, with five winners – First Bout (1985), Alone Success (1987), Katarino (1999), Zaynar (2009) and Soldatino (2010).