JD Begins #roadtoundisputed Joshua Campaign
JD has launched its #RoadtoUndisputed campaign with Anthony Joshua, following this week’s announcement that he will fight WBO title holder Joseph Parker.
The fight takes place on 31st March at Cardiff’s Principality Stadium, with JD set to take Joshua’s belts on a nationwide tour throughout the build-up.
The campaign was launched at JD’s flagship store in Oxford Street, where fans had the chance to get their photos taken with the belts and win tickets to the fight.
#RoadtoUndisputed will include exclusive content looking forward to the Parker fight and reflect on Joshua’s journey so far. The campaign will also offer ticket access for customers via JD’s new JD-X service. Joshua will also be involved in a range of JD initiatives.
Anthony Joshua, MBE said: “As I’ve talked about in the build-up to this fight, I am focused on becoming the undisputed heavyweight champion of the world. I’m excited to be a part of JD’s #RoadToUndisputed campaign as it helps me tell my story to JD customers.
“Hopefully inspiring the younger generation to maximise their full potential whether that’s in sports, the arts or business. I’m looking forward to JD doing a nationwide tour of my three world title belts as I seek to add Parkers WBO belt on 31st March.”
JD group marketing director, Stephen White said: “JD are delighted to support Anthony Joshua on the #RoadToUndisputed. As the Undisputed King of Trainers, it’s fitting we back AJ on his journey to capture all the belts. AJ is the perfect brand ambassador for JD and we’ll be rolling out this initiative right across our business from our stores to our digital channels to working with the young people in the communities as we look to help take AJ’s inspiring story as far and wide as we can to inspire the next generation of British talent.”
