Jeep Chrysler Extends NFL Sponsorship
Jeep Chrysler UK has extended its sponsorship agreement with the National Football League (NFL) International Series, which will see the brand continue as the official car supplier for 2013.
The sponsorship extension follows the announcement that London will host two regular season matches in 2013 with the Minnesota Vikings due to play Pittsburgh Steelers on 29th September, Jacksonville Jaguars will take on the San Francisco 49ers on 27th October.
International commercial director, Marc Reeves, said of the deal: ‘We are thrilled to have Chrysler return to the NFL UK family for another season. We are both very proud American exports with a storied history in the UK, and an even brighter future here.’
‘Chrysler’s integrated activation platform is best-in-class, and we are proud of the success that we were able to jointly achieve last year. We look forward to continuing that trend through a wide array of standout programs designed to delight both NFL fans and Chrysler drivers across the United Kingdom.’
Nigel Land, brand director at Jeep Chrysler UK commented: ‘This partnership once again sees two iconic US names coming together, It’s a great opportunity to showcase our range of cars in the UK…while enjoying some great sport. We look forward to developing the relationship even further.’
