Jessica Ennis-hill Creates Vitalitymove
Jessica Ennis-Hill has teamed up with Vitality to launch VitalityMove, two events that combine running and music to encourage people to take achievable steps to a healthy lifestyle.
The events, scheduled for July and September 2017, will play host to a range of activities for families, beginners and runners. From one-mile music fun runs, family races, and 5k and 10k distances.
All of the runs will take place alongside themed music that will be developed by DJ, Trevor Nelson who will be attending both events alongside Jessica.
The event’s official charity will be Diabetes UK, and Jessica is using the awareness generated, as well as funds raised, to support the charity’s aim to educate the 11.9 million people in Britain currently at increased risk of Type 2 diabetes of the dangers and prevention measures available to them.
VitalityMove has also teamed up with Nuffield Health, who will support participants with advice. The not-for-profit UK healthcare organisation provides access to thousands of health experts through its hospitals, fitness & wellbeing gyms, corporate fitness and wellbeing centres and stand-alone medical centres.
VitalityMove will be delivered by mass participation event specialists, Human Race who have 26 years of experience, delivering 40 events a year for 100,000’s of people.
Jessica said: “I have been so lucky to have got so much out of my sport – not only a career but a lifestyle. Leading a healthy and active life does not have to be a chore – it really can be enjoyable. I have teamed up with Vitality to create new events that aim to be inclusive and to appeal to as many people as possible – using music and running together to create a fun atmosphere. Whether you are a first time runner or a seasoned athlete we will cater for you – and hopefully make it a day to remember. But above all we want the experience leaving you to want to do more events.
Neville Koopowitz, CEO, Vitality said: “We’re delighted Jessica chose us to be her partner on this fantastic event. VitalityMove will be a great opportunity for everyone, no matter who they are, to have a fun and healthy day out.
“Our research shows that life expectancy can be improved by more than three years through an increase in daily activity levels. At Vitality we want to encourage people to change their everyday behaviour and take regular small steps to a healthier life. Jessica shares this vision and we both believe that providing enjoyable and engaging ways to exercise helps motivate people to start and stay on their journey to wellness.”
VitalityMove will take place on 9th July at Chatsworth and 17th September at Windsor Great Park.
