Jim Bruce-ball Joins Professional Sports Group

International sports marketing agency, Professional Sports Group (PSG), has appointed Jim Bruce-Ball as head of communications & content.

Bruce-Ball joins PSG from the Telegraph Media Group where he was the sports editor. He started there as a sports journalist in 2001, following similar roles with The Guardian and The Australian.

An Edinburgh University graduate with a diploma from the London School of Journalism, Jim had been the sports editor since 2014, having previously been deputy sports editor since 2008 and the football editor since 2004. In his role as editor, he also oversaw the digital sports team and strategy at the Telegraph.

Jim joins PSG as head of communications & content where he will work across the whole business, both in the UK and internationally.

Jamie Cunningham, CEO of PSG, commented, “I am delighted to announce that Jim has joined PSG as our new head of communications & content. He brings with him to the role a wealth of experience across the sports industry, with unrivalled knowledge of the traditional and new media landscape, and understanding of creating and owning great content. In this age, content is king, and Jim’s expertise will enable us to inspire, create and deliver for our clients.”

Jim Bruce-Ball said, “I am thrilled to be joining PSG and embark on a new chapter of my career. As an agency, PSG delivers to a broad range of clients, from athlete representation, to brand consultancy, sports marketing and events, yet manages with its team of experienced professionals to provide an outstanding service to each one. I am excited to join the team, and look forward to working with existing PSG clients, as well as seeking out new opportunities.”