Jimmy Anderson, England’s leading all-time wicket taker, has renewed with aftershave and deodorant brand, BRUT, for 2018.
Brut released a video to launch the partnership, which is the first of a three-part series with Anderson in 2018.
The brand’s content aims to leverage Anderson’s skills through BRUT’s positioning of ‘Experience Makes the Man’.
Always looking for new ways to brush up on my skills. All you need is a can of @BRUTforMen and a set of stumps! #ad pic.twitter.com/Uu8asXpqxe
— James Anderson (@jimmy9) March 19, 2018
Anderson commented: “I am delighted to renew with Brut ahead of another big cricketing year, starting with the first of our two Test matches against New Zealand on Thursday.”
Anderson, 35, will vice-captain England this week when they take on New Zealand at Eden Park on Thursday in the first of the two Test series.