Jockey Club Appoints New Director

29 Nov 2012 | tshego
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The Jockey Club, the largest commercial group in British horseracing, has announced the appointment of Tom Manners to the new position of Group Brand Development Director, effective Tuesday 4th December 2012.

A highly experienced brand and commercial professional, Manners will be responsible for the development and marketing of The Jockey Club brand and generating commercial revenues, such as through partnerships and licensing arrangements. He will report to Paul Fisher, Group Managing Director of Jockey Club Racecourses.

Manners joins The Jockey Club after six years working for Gala Coral Group, where his roles included Group Brands Marketing Director, Group Retail Marketing Director and as Commercial Director of Gala Casinos, Gala Bingo and Gala Coral’s E-commerce division.

Paul Fisher, group managing director of Jockey Club Racecourses, said:  ‘We recognise that one of the key commercial opportunities for our business over the next few years is our brand and the value it can bring to the Group and British racing.’

Fisher added: ‘Tom Manners is a hugely experienced professional joining us with a strong record of success in senior brand, marketing and sales roles. We believe commercial partners, suppliers and our sales and marketing teams will enjoy collaborating with him and the vision he brings to The Jockey Club in this area.’

Tom Manners said: ‘This is a truly exciting opportunity and I’m delighted to be joining The Jockey Club with its unrivalled assets and heritage in Britain’s second biggest sport. A force for good, reinvesting all profits back into racing for its long-term health; The Jockey Club brand has so much potential, including from a commercial perspective, to give back even more to the sport.’

It is the second announcement in as many days for The Jockey Club, who also unveiled racing’s first ever interactive advent calendar, offering free giveaways including thousands of raceday tickets.

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