Jockey Club Live Partners With Aeg Live
Jockey Club Live has expanded its music portfolio after agreeing a new partnership with respected live music promoters, AEG Live, who will book artists to appear at Jockey Club Live music events from 2015 and add to the venture’s live music promotion expertise.
Jockey Club Live was formed at the start of this year in a joint venture between the UK’s leading racecourse group, Jockey Club Racecourses, and live music and entertainment experts Live at the Races, to secure, promote, and produce music and entertainment events at its 15 racecourses across the UK.
At its launch at the start of 2014, Jockey Club Live outlined its aim to increase the popularity and commercial success of the live events at The Jockey Club’s 15 racecourse venues nationwide, including through access to popular artists, which this partnership with AEG Live can help to provide.
AEG Live promotes UK tours for some the world’s biggest artists including The Who, Alicia Keys, Emeli Sandé, Justin Bieber, John Newman, Ed Sheeran, Bon Jovi, Guns N Roses, Britney Spears, Beyonce, Prince, Leonard Cohen, Rod Stewart and The Black Eyed Peas.
The company also promotes a number of music festivals and outdoor events including Barclaycard Presents British Summer Time Hyde Park which has featured headliners including The Rolling Stones, The Libertines, Neil Young, Lionel Richie, Bon Jovi and many more.
More than 300,000 people attended the first season of Jockey Club Live music events throughout summer 2014 at venues including Newmarket’s July Course, Haydock Park, Epsom Downs and Sandown Park.
Andrew Wilkinson, CEO of Jockey Club Live, said: ‘We are delighted to welcome AEG Live to the Jockey Club Live team. Jim King and his team are hugely successful and internationally respected live music promoters who bring a huge amount of expertise and experience to the table. Under their guidance we feel sure that our 2015 programme of events will be amazing and will build upon the success of our first year.’
Jim King, Senior Vice President, Live Events at AEG Live, added: ‘We are delighted to be working with Jockey Club Live and look forward to bringing together a diverse roster of acts to play the renowned racecourses in 2015.’
This new agreement is a further boost to Jockey Club Live’s music industry credentials following the announcement in May that Tim Clark and David Enthoven the co-founders of ie: music, the international artist management firm behind Robbie Williams, Passenger and others, had joined the board of Live at the Races as Non-Executive Directors.
