Johnnie Walker serves Up #btsia
A Johnnie Walker® bar will complement this week’s BT Sport Industry Awards 2016 for the evening’s after party, following a new partnership between Sport Industry Group and the blended Scotch whisky’s parent company, Diageo.
Located on the mezzanine level, new for 2016, the Johnnie Walker bar will form part of a lounge area, offering guests the opportunity to sit back after the awards ceremony and celebrate some of the great achievements recognised on the night.
The industry’s flagship event, taking place this Thursday, will see over 1,750 major players from the world of sport, business and entertainment come together for an unforgettable night celebrating the standout work from across the sporting world.
Leila Fataar, head of culture & entertainment Europe at Diageo, said: “We’re delighted to be supporting the BT Sport Industry Awards 2016 with our range of classic blends. Johnnie Walker prides itself on being pioneering and exceptional, traits that pair perfectly with the work created by this year’s Official Shortlist.
“For nearly 200 years Johnnie Walker has been built on the achievements of committed people who love what they do. The passion our whisky makers and blenders have for their craft is living proof that those who enjoy what they do can reach the very top of their field. These awards are a fantastic celebration of the belief that sits at the heart of our brand: Joy Will Take You Further.”
Nick Keller, chairman, Sport Industry Group, added: “Johnnie Walker will be the perfect accompaniment to our new mezzanine lounge area, open to everyone after the awards ceremony. While the BT Sport Industry Awards after party is famous throughout the industry, the networking element is equally crucial to us. This new space will allow people to catch up and meet new contacts, providing another option to the ever popular dance floor.”
BT continues as headline partner for the BT Sport Industry Awards, with Coutts, ESPN and EY on board as official partners.
Join the conversation on Twitter and Instagram at @SportIndustry and #BTSIA.
