Jordan Henderson Nets Maxinutrition Deal
MaxiNutrition has announced a new partnership with Liverpool and England engine Jordan Henderson as its latest ambassador, marking the sports nutrition brand’s first move into the competitive footballing market.
The deal will see the brand provide the midfielder with everyday nutritional support to compliment his day to day training and recovery programme.
Commenting on the partnership, Henderson said: “It is well documented that the physical demands of football have increased over the last few years at both a professional and amateur level, so working with MaxiNutrition made perfect sense. MaxiNutrition is a brand with great heritage in producing top of the range products and I am excited to be working alongside them”.
MaxiNutrition’s head of sponsorship, Mark Morgan said: “Entering the football market is an extremely exciting partnership for us and Jordan’s honest and energetic style of play compliments the brand well. We have experienced strong growth in the ready to drink category, due to its convenience and with just under 2 million people participating in football each week, it provides us with a suitable entry point for football players of all abilities.
“Our products are designed for every level of exerciser and having Jordan on board as a brand ambassador will ideally provide us with a platform to demonstrate that protein can benefit everyone.”
The Liverpool vice-captain, widely expected to take the armband from long-serving Steven Gerrard next season, joins a growing portfolio of MaxiNutrition elite athletes and professional sports teams including the England Rugby Football Union, the Welsh Rugby Union, London Wasps, Northampton Saints and Harlequins, as well as individuals such as Chris Robshaw, Courtney Lawes, George North, Anthony Watson, the Brownlee Brothers, Amir Khan and Anthony Ogogo.
