The ATP has announced a new partnership that will see J. P. Morgan become a platinum partner and official banking partner of the Nitto ATP Finals in November 2017.
The news follows May’s announcement that the world’s biggest indoor tennis tournament would remain at The O2 in London through 2020.
To be held 12th – 19th November, according to the Nitto ATP Finals it welcomes more than 250,000 fans to The O2 arena each year, as well as generating a global TV viewership of more than 100 million.
The ATP’s best eight qualified singles players and doubles teams compete over eight days. Rafael Nadal and Roger Federer have secured the first two singles berths to this year’s tournament.
Chris Kermode, ATP, executive chairman & president said: “Our season finale in London has enjoyed great success since 2009, and continues to grow on a global level, attracting more than 100 million broadcast viewers in 2016. Today, we’re delighted to welcome J.P. Morgan as partner to our prestigious showcase event.
“This new agreement is a testament to what we have built over the last eight years at The O2, and we look forward to growing the tournament’s success even more with the support of such a world-renowned brand.”
Vis Raghavan, J.P. Morgan, head of banking for the Europe, Middle East, and Africa and deputy CEO of the region added: “The Nitto ATP Finals tournament is the perfect fit for J.P. Morgan. The competition features the world’s best singles and doubles players at the top of their game. Earning a coveted spot at the season showdown is a result of hard work, focus and success throughout the year – all values we share at J.P. Morgan.