Jump Design Lights Up Bt Sport Industry Awards 2018
Jump Design has been confirmed once again as the official visual graphics supplier of the BT Sport Industry Awards 2018.
As part of the multi-platform creative, Jump Design has created a concept that evolves on the themes set in 2017, and will once again supply the on-screen stings for the Official Shortlist at the BT Sport Industry Awards 2018 on 26th April.
The five pieces of movement that will be applied across digital and collateral.
Richard Norley, managing director, Jump Design, explained: “This year’s creative, inspired by the evolution of previous years’ designs, has taken on a more descriptive and elegant approach to describing the movement of athletes in sport, introducing an infinite environment and a new-look trail.
“In each image, the athletes are leaving a trail behind – a legacy to their determination and drive for success. We’ve captured the moments in each sport with the most impact and crafted their trails around them.
“This year we’ve played around with composition a lot more and treated each image as though it were a piece of art, so we’ve given more emphasis on empty space, which lets the athletes and trails really stand out.”
The work is supported by images from Getty Images’ catalogue of sporting moments.
Alex Coulson, executive director of Sport Industry Group, organisers of the BT Sport Industry Awards, added: “Working with whole team at Jump over the past few years has been a genuine pleasure; they combine a fantastic quality of work with an unrivalled company spirit. It’s great to see the results of their latest evolution of the BT Sport Industry Awards visual graphics.”
The BT Sport Industry Awards celebrates the very best from the industry, across agencies, brands, campaigns, community, entertainment experiences, events, governing bodies, influencers, PR, social media and sponsorship.
Open for entries until 30th November 2017, new categories include Best Use of Analytics, Data or Research Award; Digital Community of the Year; Film Content of the Year; Sustainability Initiative of the Year; Performance Technology of the Year; and Diversity and Inclusion Award.
All the categories, and specific criteria, are available here.
Bringing together sports stars, celebrities, senior decision makers, influencers and global media, the industry’s most anticipated night of the year celebrates the very best work from across the sector. The famous trophies are awarded on-stage in front of a sell-out crowd of 1,700 guests at the star-studded event, held annually in London.
Tables are also available for the black-tie event on 26th April 2018 with prices frozen for all packages. Find out more here.
