Sport Industry Group has confirmed Jump Design will return as the official visual graphics supplier of the BT Sport Industry Awards 2016.
Following the success of the designs for the Awards earlier this year, the 2016 campaign will evolve to give an even more cohesive feel that will be applied across multiple platforms and collateral.
The new concept explores the use the Sport Industry Group roundel in conjunction with the creative, featuring images selected from Getty’s vast catalogue from across the world of sport.
The partnership will see the concept move from the design elements online through to on-screen shortlist stings on the night itself.
Each trail follows the path of the athlete’s motion, mimicking the path of movement, ranging from a number of different disciplines including horse racing, F1, rugby and swimming.
Richard Norley, managing director, Jump Design, commented: “After a fantastic first year in 2015, we are very excited about the chance to work with the famous BT Sport Industry Awards from launch.
“There is the continuous link between the Sport Industry Group roundel and the idea of momentum and capturing that moment in time. It’s these trails that connect the Sport Industry Group roundel to each sport.”
The BT Sport Industry Awards 2016, taking place on 28th April, are now open for entries. Find out more here.

