Just Retirement Reveals Test Sponsorship
Just Retirement has announced its first major sport sponsorship deal for the forthcoming international cricket test series between world number one Test team England and Sri Lanka.
The sponsorship, according to Just Retirement, will enable it to raise its profile with key television audiences, helping to build affinity with potential clients and support financial advisers operating in the retirement space through increased brand recognition.
Chief executive of the company Rodney Cook said: ‘Test matches are the pinnacle of the game and international cricket is generating huge audiences, helped in this country by an England team that have worked hard to make it to number one in the world rankings.’
‘It will be an intriguing series with England trying to bounce back from some recent setbacks and Sri Lanka keen to take a famous win on their home soil.’
‘At Just Retirement we understand that success is built on teamwork, attention to detail and a desire to achieve excellence across the whole organisation. These have enabled us to become market- leader in our specialist area and are the same attributes that will be on display during the test series.’
The first test begins on Monday, 26th March, in Galle, followed by the second test in Colombo from Tuesday, 3rd April.
To mark the sponsorship, Just Retirement will be running a competition for financial advisers to win tickets to international cricket games in the UK through the summer, including the tests against the West Indies, and a number of other prizes.
