K-swiss Signs Up Kournikova

Despite having not picked up a tennis racket in anger for a number of years,
Anna Kournikova’s commercial clout shows no signs of stopping after she agreed
to become a brand ambassador for lifestyle clothing firm K-Swiss.

Kournikova will appear in two television spots, the first beginning in March,
illustrating the brand’s product.

Kournikova will also promote the brand in print ads appearing in fashion and
lifestyle magazines.

Jennifer Weiderman, VP of marketing for K-Swiss, said: ‘Having an individual
of Anna’s profile represent K-Swiss will serve as a huge asset for the brand.
Her mix of athleticism and style will help us to reach out to consumers 13-30,
while bringing the brand back to its tennis heritage.’