Kane Invests In Bio&me Health Brand
England football captain Harry Kane has given his backing to gut health food brand Bio&Me after joining its £1.4m funding round.
The brand, created by The Gut Health Doctor, said the investment round was oversubscribed and closed within 72 hours. The brand said it will use the funds and its link with Kane to assist its growth strategy, including significant innovation of products.
Kane becomes a shareholder in a business that says it trebled its sales to £3m in 2021 and is on track to treble again this year. The Bio&Me range comprises porridges, granolas and live yoghurts.
Kane said, “As a professional footballer, good nutrition and diet are very important to me. Bio&Me’s growth trajectory has been phenomenal, and I’m thrilled to be playing a part in the brand’s next chapter.”
Bio&Me products are stocked in over 1,400 stores nationwide, including major supermarket chain Sainsbury’s.
Dr Megan Rossi, Bio&Me Co-Founder, said, “We’re delighted that Harry is coming on board as one of our investors. As a dietitian and a scientist, it’s always been my mission to close the gap on great tasting food that also truly delivers on its health claims. I believe that’s what makes Bio&Me such an exciting proposition for consumers and investors alike.”
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