Kantar Media Appoints Sport Division Md

Kantar Media has appointed Nathalie Zimmerman-Nénon to the new role of managing director of its global sport business.

An established research partner to blue chip brand owners, rights owners and agencies, Kantar Media’s sport division tracks fan behaviour by measuring the value of sports properties and the marketing effectiveness of sports sponsorship.

Nathalie has over 25 years of international experience and has worked across all aspects of the sports industry. She started her career at Mars Confectionary and went on to work for M6 Group and Sportfive International before launching her own consulting business.

Nathalie said of the appointment: “As the value and appeal of sports content is rapidly expanding its global reach, clients increasingly expect consistent international insight-led solutions. I look forward to working with the team in the continued development of our global offer and in bringing our clients joined-up solutions from across Kantar and WPP.”

Nathalie will be based in London reporting to Richard Poustie.