Kate Bosomworth Joins M&C Saatchi
M&C Saatchi has appointed Kate Bosomworth as its new chief marketing officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi.
Appointed to the Board of Sport England in 2013, Bosomworth has been board lead for ‘This Girl Can’ since 2014, which won Campaign of the Year at the BT Sport Industry Awards 2016, and has been instrumental in the creation and development of the campaign. She is also on the UK Government’s Sport & Business Council.
Bosomworth built KTB PR – later Speed Communications – and after almost 15 years at the helm of the agency she stepped back from Speed in December 2016. She has since been working with a select group of clients during 2017 focusing much of her time on the commercial development of women’s sport.
Kate speaking at Sport Industry NextGen Unlocked in February 2017.
Giles Hedger, CEO at M&C Saatchi, said of the appointment: “Kate has a formidable energy, a unique blend of experience, and all the irresistible charisma of an agency entrepreneur. I have long wanted her to be part of the team, and I know that the M&C Saatchi brand will be stronger and more famous in her expert hands.”
Bosomworth added: “M&C Saatchi is one of the biggest agencies in the world and I love the principles upon which the agency was built. My career has covered a wide range of sectors, not just commercial but the political sector too, which will help me to work closely with the agency’s strong history of clients but also bring a different and fresh perspective to the business, its offering and products. I am hugely excited about being part of this new chapter at the agency.”
