Kellogg’s Agrees Glasgow 2014 Deal
Glasgow 2014 has unveiled Kellogg’s as the latest member of the Sponsor Family for the Commonwealth Games, becoming the Official Provider of Cereal Snacks.
The cereal snack brand sells more than 23 million packs of cereal snacks in Scotland each year. Laid end to end, the packs would cover nearly twice the distance of the Queen’s Baton Relay, which arrived back in Scotland this weekend.
As Official Provider, Kellogg’s will supply the Games with cereal bars from its popular Nutri-Grain range for the athletes and workforce.
David Grevemberg, Glasgow 2014 chief executive, said of the news: ‘Kellogg’s is a household name and a very well-loved brand in Scotland – as you can tell by the sales of the cereal bars here. At Games Time it will be very important for our staff and volunteers as well as the athletes to keep their energy levels up and cereal bars will be a great way of doing this. The company is a very welcome addition to our Sponsor Family.’
Gareth Maguire, commercial director from Kelloggs added: ‘We’re extremely proud to lend our support to Glasgow 2014 – this is going to be a massive event, so it’s only natural we’d want to get involved. The Commonwealth Games is a huge deal for Scotland and the UK and we’re pleased our food will help fuel volunteers and fans alike.’
