Kellogg’s and Man City team up for kit release

Kellogg’s has launched a limited-edition football shirt to mark the second year of its Football Camps partnership with Manchester City, aimed at encouraging youth participation in football across the UK.

The initiative offers free training sessions during school holidays for children nationwide, with the EFL playing a central role as a key partner. EFL Clubs are hosting 71 of the 74 camps, underlining the league’s ongoing commitment to grassroots football and community engagement.

The video shows behind-the-scenes footage from a promotional photoshoot, where young fans took part in the kit launch by posing alongside the creative team.

The shoot included a surprise visit from Manchester City players, reinforcing the campaign’s focus on inspiring the next generation through grassroots opportunities.

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