Kellogg’s Sponsors Team GB For Rio
Kellogg’s will sponsor Team GB for the 2016 Olympic Games in Rio de Janeiro, Brazil, next summer.
The deal gives the breakfast and snacks company the right to have Team GB marketing across its brands, including Corn Flakes, Special K, Squares and Pringles, from now until the end of 2016.
There are also plans to include current and former athletes to support marketing campaigns in the coming months.
Kellogg’s joins Aldi, Müller, DFS and Adidas as the sponsor of Great Britain’s Olympic Team, which will compete in Brazil from 5th to 21st August.
Bill Sweeney, chief executive of the British Olympic Association, said: “As an established and leading British household name, Kellogg’s is an ideal fit for Team GB and they come on board during an exciting time for our athletes, fans and partners with the Games less than 10 months away.
“Performance next summer in Rio is our priority here at Team GB and the support from Kellogg’s will go a long way to ensuring we can take the best prepared team out to Brazil and deliver a memorable Games.”
Image: ©Getty Images
