Kevin Roberts Becomes Chair Of Crichq

Sportstech company CricHQ has appointed Kevin Roberts to its board as chair.                            

Roberts, who has had prior leadership roles at Lion Nathan, Pepsi-Co, and Procter & Gamble, left his most recent role as executive chairman of Saatchi & Saatchi Worldwide following remarks over gender diversity.

As a board member of the New Zealand Rugby Union, he played a key role in the professionalism and commercialisation of the sport globally, and negotiated the All Blacks’ sponsorship with adidas, a partnership that remains in operation 18 years later.

He was also chairman of USA Rugby and trustee of the New Zealand America’s Cup Challenge.

Simon Baker, founder and CEO of CricHQ – a digital home for cricket at all levels – commented: “Kevin Roberts brings global expertise in sports business, media and brand strategy, agreements, governance, and equity value creation.

“CricHQ is moving into several phases of growth. We’ve mapped significant global expansion that features data, mobility, content, media, commerce, and community. Kevin is a brilliant business analyst, strategist and tactician, and his skills and leadership experience will be a major asset as the company accelerates.”

Baker spoke to sportindustry.biz last month about digital platforms taking the initiative this year, what’s next for the virtual world of VR and more. Read the full article here.

Roberts commented: “CricHQ is on the cusp of something very special. Simon and his team have built a platform that will provide huge value for participants in the world’s second most popular sport. Baseball has the same DNA as cricket, and the monetization of data and content in baseball is huge and serves as a model for cricket, the difference being that cricket is an order of magnitude bigger than baseball.

“CricHQ has revolutionary technology and design that is making this sport better for all participants, and offers significant ways for other sports to organise globally.”