Kia Extends Oval Sponsorship To 2020
Surrey County Cricket Club and Kia Motors (UK) have renewed their partnership for a further three years, extending the car manufacturer’s sponsorship of the cricket club and the Kia Oval until the end of 2020.
Since the partnership between Surrey CCC and Kia began in 2011, the Kia Oval has witnessed six years of cricket at the highest level including two final Ashes Test Matches and seen Twenty20 crowds more than double to over 130,000 spectators in 2016.
In addition, 2017 will see the Kia Oval become just the fourth ground in the world to host its 100th Test Match, when England take on South Africa on 27th July.
In addition to the ground’s naming rights, the sponsorship will see Kia’s logo feature on advertising boards and stands around the stadium.
Kia will also remain the primary sponsor of both the First XI and the Surrey Stars women’s team. This means that England stars such as Jason Roy, Natalie Sciver and Tammy Beaumont will all be seen in Kia sponsored-clothing during the summer months.
Charlie Hodgson, commercial director at Surrey CCC, said: “We are really excited that Kia have chosen to extend their commitment to Surrey, the Surrey Stars and the Kia Oval for another three years. The new deal will ensure that Kia’s sponsorship is one of the longest and most recognisable in the game.
“Since the start of the relationship in 2011, the club has grown hugely both on and off the pitch and we hope to continue that over the coming years, with an exciting young team and more full houses at the Kia Oval. It is fantastic that such a renowned and ambitious multi-national brand chooses to partner with cricket in a major way.”
Simon Hetherington, commercial director of Kia Motors (UK) said: “The relationship with Surrey CCC has been a great one for us, especially the link with the iconic Oval. As our brand moves dramatically forward in the motoring world it makes sense to extend our relationship with Surrey as the club looks to challenge for top cricketing honours once again. We are truly delighted to be extending our sponsorship.”
