Kia To Sponsor ITV FA Cup Coverage

Kia Motors has agreed a deal to sponsor ITV’s coverage of the FA Cup through to the end of the season.??

The deal began with the first round draw and was brokered by ITV Commercial and Havas agency MPG Media Contacts.??

The deal includes broadcasting idents, created by Innocean Worldwide, as well as online, interactive and mobile sponsorship.??

ITV will broadcast live coverage of FA Cup matches right through to the final after it won the rights from the BBC three years ago.