Kin Partners Appoints New Head Of Sport
Independent sports and entertainment management company KIN Partners has announced the appointment of Onur Yegenoglu as its Head of Sport.
In the newly created role, Yegenoglu will spearhead KIN Partners’ growth plans in the sport sector, where the company has worked alongside names such as David Beckham, Usain Bolt and Neymar Jr. He also joins as a new Executive Board Member.
Yegenoglu, who joins from CAA, will build on KIN Partners’ reputation for talent representation and intellectual property development and will be tasked with enhancing the company’s sport division into a full-service sports agency.
“This is a key appointment for KIN Partners as we lay the foundations for the long-term strategic growth of our business,” said KIN Partners Managing Director, Simon Oliveira.
“Onur comes to us with a track record of delivering multimillion-pound commercial deals for a host of world-renowned brands and globally recognisable talents. His experience will allow us to expand and broaden KIN’s expertise in sport, where we have big ambitions for the future.”
During his time at CAA, Yegenoglu developed global partnerships for a range of talent and brand clients, as well as teams and organisations including FC Barcelona, City Football Group, Real Madrid, UEFA, NBA, Red Bull Racing and Formula 1.
Speaking about his new role, Yegenoglu commented: “KIN Partners has a reputation for working with iconic names in the world of sport and I’m excited by the opportunity to grow the existing talent portfolio and build on the company’s best-in-class services for our clients, both on and off the pitch.
“We are also looking to develop our direct service offering for rights holders, where we have huge potential for growth. We are focused on building a first-class commercial team to help our sports property clients maximise their revenues.”
In addition to growing KIN Partners’ family of talent and maximising individual commercial and partnership opportunities, Yegenoglu will cultivate KIN’s commercial expertise with rights holders.
The company currently represents Chelsea FC as their exclusive player endorsement agency, and were the founding commercial arm of David Beckham’s MLS franchise, Inter Miami CF.
