Kin Partners Makes Two Senior Hires

Sport and entertainment management agency KIN Partners has announced two new senior hires to support its growth.

Former City Football Group Director of Partnership Sales, Tom Carter, has been appointed as the agency’s new Head of Partnerships, while former Roma executive Richard Thomas has been named Head of Business Planning and Analytics. 

Both positions have been newly-established and will report into KIN’s Senior Vice President – Commercial, Danny Paiser. 

According to the agency, Carter’s role is focused on leading KIN’s partnerships team to deliver maximum value for the company’s expanding portfolio of commercial and talent clients. He joins the company having started his career at Perform Group before becoming Senior Commercial Manager, Sponsorship and Global Rights Sales for the Baku 2015 European Games.

Thomas, meanwhile, will be tasked with developing KIN Partner’s research, insights and market intelligence function, ensuring that KIN clients have access to the best data, analytics and intelligence in order to maximise commercial opportunities and achieve their strategic goals. 

“I’m delighted we’ve been able to secure two top talents in their fields and quickly establish a new Commercial structure within the business that meets the needs of the market and our existing clients,” said Danny Paiser, SVP – Commercial at KIN Partners.

“Tom and Richard bring first-class experience from representing some of the best performing commercial operations in professional sport. They have delivered considerable value to multiple global brands and sports properties and we are thrilled we’ve added their expertise, relationships and leadership to KIN Partners.”

Commenting on the additions, Simon Oliviera, Founder and Managing Director, KIN Partners, said: “Tom and Richard are two more outstanding hires for KIN Partners as we look to scale the business and take advantage of market conditions that we feel offer independent agencies, with bespoke offerings, the chance to compete with established players for major global clients. These newly created positions underpin the strategic, long-term, growth plans for our sport portfolio.”