Konta & Murray Back New British Tennis Member Scheme
Johanna Konta and Jamie Murray have backed a new British Tennis Team Membership which has been launched by the Lawn Tennis Association (LTA).
British Tennis Team Membership will offer team members a host of benefits. These include ‘money can’t buy’ opportunities such as: a doubles clinic from Jamie Murray and master coach Louis Cayer, priority access to tickets for the British summer grass court tournaments as well as Davis Cup and Fed Cup ties, and the return of #ACE Magazine.
Profits generated from the new British Tennis Team Membership will be re-invested to grow grassroots tennis, supporting the LTA’s mission to ‘get more people playing tennis more often’.
Team members are given the opportunity to select which area of tennis development they’d like to support: Disability (channelling funds through the Tennis Foundation), Community (supporting programmes such as Tennis for Free), or Youth (backing projects to bring young players into the game, such as Tennis for Kids).
The LTA will offer a new two tiered membership scheme; Lite Membership and Team Membership in addition to a Child Membership, which is free for children (aged four-10 years)
Michael Downey, of the LTA, said: “We are excited to be announcing the new British Tennis Membership, which gives the fans and players a chance to give back to this special sport. We want to engage the British Tennis family more widely and in the process raise money to help grow our sport at the grassroots level. We are thrilled to also have Johanna Konta and Jamie Murray as our British Tennis Membership Ambassadors, demonstrating the breadth and depth of the membership not only on court but also off court.”
Jamie Murray, British Tennis Membership ambassador, said: “I know first-hand how important fans can be in a match. Their support can make the difference between winning and losing. The new British Tennis Membership is a brilliant way those fans can now be rewarded with access to exclusive benefits, as well as having a voice in how we invest in grassroots of the sport we love. This is a terrific time to be representing British Tennis and together we genuinely hope to inspire more people to either watch, play or get involved.”
Patrick Hollwey, chairman of Tennis for Free, said: “We are thrilled about the new British Tennis Membership programme, not only because we are one of three worthy options for Team members to direct the profits to, but also because it can be a catalyst for bringing together the wider British Tennis family in the support of helping to grow the game at a grassroots level.”
