Kp Snacks Launches New The Hundred Campaign
KP Snacks has launched a new campaign ahead of the launch of The Hundred this month.
The Official Team Partner of the new 100-ball competition – which begins on 21st July with the first game in the women’s competition – has launched a new ‘Everyone In’ campaign to run throughout the summer.
The heart of the campaign is an ‘easy-to-use digital platform’ offering families simple ways to get active through cricket throughout the summer.
It will also play host to ‘fun video content’, which will include some of the male and female stars of The Hundred this summer.
KP Snacks says it hopes the Everyone In Hub will provide a new resource to inspire parents and children to get involved with cricket, encouraging them to ‘go outdoors and enjoy playing together as a family’.
The hub will also host a free prize draw, giving cricket loving families a chance to win tickets to The Hundred final.
To enhance the campaign, KP Snacks will also partner with the supermarket retailer Co-op to give away thousands of balls and bats to inspire more families to try the game. Starting in Manchester in 2021, then rolling out more widely over time, the equipment giveaway aims to inspire thousands of people to get active through cricket throughout the course of the partnership.
