Ksi’s Prime Signs NFL Superstar
Kansas City Chiefs quarterback Patrick Mahomes has agreed a sponsorship agreement with energy drink brand Prime.
The deal sees Mahomes become a spokesperson for the company co-founded by YouTube and boxing stars KSI and Logan Paul. The Superbowl winner will also become the face of Prime’s Hydrate product.
Prime has been building its sports partnership portfolio since it launched in 2022. It recently partnered with Arsenal and holds deals with the LA Dodgers and the UFC.
Mahomes joins footballer Erling Haaland and UFC star Alexander Volkanovski as athlete endorsers of the brand.
Prime has stated that the former NFL Most Valuable Player will ‘collaborate with the company across social media, events, and charitable activations.’
Patrick Mahomes, Quarterback for the Kansas City Chiefs, said, “Prime is a disruptive brand that has taken over the beverage industry since it first launched. They are gamechangers, and that’s exactly what I strive to be on the field.
“Our partnership is a winning play, merging innovation and excellence, setting a new standard both on and off the field.”
KSI and Logan Paul, Co-Founders of Prime, added, “At Prime, we believe in teaming up with greatness, and Patrick Mahomes isn’t just one of the best quarterbacks of all time; he’s rewriting the record book and bringing a whole new level of excitement to the game.”
“Aligning with someone who’s pushing boundaries and breaking records is what Prime is all about, so this is a dream come true for us. It’s a privilege to welcome Patrick Mahomes to the Prime family and we can’t wait for you to see what we have planned for 2024!”
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.
