KwesÉ And ESPN Sign Long-term Collaboration

Econet Media’s Kwesé Sports and ESPN have announced a long-term collaboration agreement for sub-Saharan Africa.

The deal will deliver sports coverage in Africa, offering a range of sports and hours of programming. African audiences will benefit from ESPN content, in conjunction with Kwesé’s sports offering.

In addition, Kwesé’s pan-African reach and its TV multiplatform distribution capability will deliver the content to viewers through TV and digital platforms making it accessible to sports fans wherever they are.

The deal comes into effect in early 2017 with the launch of an ESPN channel in 19 countries, which is exclusive to Kwesé. ESPN will also produce daily SportsCenter updates for Africa, bringing the iconic sports news and highlights brand to the channel.

Furthermore, by mid-2017, ESPN and Kwesé will together launch an African edition of the ESPN website and mobile app. The new KweseESPN.com and its accompanying app will combine ESPN’s coverage of global sports and digital platform with local African sports news, analysis and perspectives from Kwesé.

ESPN and Kwesé’s teams will feature many sports journalists and provide up-to-the-minute news and analysis on sports from around the globe with an African perspective. The site will also feature live scores and data for all major sports events as well as video news and highlights from ESPN and the Kwesé Sports channels.

With the conclusion of this agreement Kwesé adds NCAA American football and basketball to its existing broadcast rights for the NFL, NHL and the NBA, making it the home of American sports in Africa.

African viewers can watch hours of ESPN content which will be licensed to Kwesé. Including live sports and original programming, the content will appear across the ESPN and Kwesé Sport channels.

Kwesé also features coverage of English Premier League, Formula One, international Cricket, Aviva Premiership Rugby, The Spanish Copa Del Rey, Brazilian football, Extreme Fighting Championship. 

Joseph Hundah, Econet Media CEO said: “Ultimately our goals are the same, to bring fans the best in global sports. The synergies between Kwesé and ESPN allow us to achieve that goal by leveraging our collective ability to deliver premium African and global sports programming to sports fans across Africa. We look forward to collaborating with ESPN in Africa and providing African sports fans with access to global sports like never before.”

Russell Wolff, ESPN international executive vice president and managing director said: “ESPN’s focus around the world is simple: to serve sports fans. This long-term collaboration across television and digital media will do just that – serve millions of sports fans across Africa with exceptional products, content and coverage. We are very excited about the opportunities that lie ahead as we bring ESPN’s great content, including SportsCenter, and decades of experience in sports media together with one of Africa’s most dynamic and vibrant companies.”