Ladbrokes Backs Scottish Football League

13 May 2015 | sigadmin

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Ladbrokes has become the title sponsor of the Scottish Professional Football League (SPFL), in a new two year deal covering the top four tiers of club football in Scotland.

The deal marks the first time all four divisions have shared a lead commercial partner.

The SPFL has been without a title sponsor since it was formed in 2013 as an amalgamation of the breakaway Scottish Premier League and the Scottish Football League.

Neil Doncaster, SPFL chief executive, said: “We are absolutely thrilled to welcome Ladbrokes to the SPFL’s growing family of key sponsors and partners and look forward to working with them from season 2015/16 at this truly exciting time for Scottish football.

“As an established and respected leading brand in its very competitive marketplace, Ladbrokes is a perfect partner for the SPFL and we have a shared vision of a positive future for professional league football in Scotland. Ladbrokes’ backing of Scottish football is hugely valued and appreciated and I say that not only on behalf of the SPFL but also for all 42 member clubs.”

Jim Mullen, the chief executive of Ladbrokes, added: “We love football so we are delighted to be working with the SPFL on one of the best opportunities in British sport. This partnership will help to propel Ladbrokes and the SPFL to new heights and will put us at the heart of Scottish football throughout the year. Getting people engaged with great sport and making sure they share our passion is at the very core of everything we are about.”