Ladbrokes Extends World Snooker Deal

05 Sep 2016 | tshego

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Ladbrokes has retained the title sponsorship rights to the World Grand Prix and Players Championship snooker events for a further two years.

The deal means the bookmaker will sponsor the 2017 and 2018 tournaments after signing a new two-year deal with the sport’s governing body, World Snooker.

Earlier this year, Ladbrokes secured a contract for the 2016 editions, which has now been extended for the next two years.

World Snooker chairman Barry Hearn said: “”We are thrilled to have Ladbrokes on board for another two years for these two extremely prestigious events. Ladbrokes has been a fantastic supporter of snooker over many years. The exposure they will gain through extensive coverage on free-to-air television will be outstanding.

“For the players, the race to qualify for the Ladbrokes World Grand Prix and Ladbrokes Players Championship is well underway, with every pound counting towards their position. At the moment there are two amateur players inside the top 32 while some of the big names have catching up do to. It’s going to be fascinating to see that race unfold over the coming months. And it is a cut-throat race because the players who don’t make it to either event will be left behind in the world rankings.

Kristof Fahy, Ladbrokes CMO, added: “We’re delighted to extend our partnership with World Snooker following hugely successful tournaments this year. We’re incredibly passionate about sport at Ladbrokes and it’s great to have the World Grand Prix and Players Championship as part of our extensive sponsorship portfolio for another two years.”