Ladbrokes saddles up for Ayr Gold Cup

Scotland’s Ayr Racecourse has announced a new title sponsorship deal with betting brand Ladbrokes for its Ayr Gold Cup Festival.

The multi-year agreement will see Ladbrokes sponsor the prestigious three-day horse racing festival. The partnership includes title sponsorship of the £180,000 Ladbrokes Ayr Gold Cup, the £65,000 Ayr Silver Cup, and the £35,000 Ayr Bronze Cup.

The deal marks a return for the brand, which previously sponsored the event for 22 years between 1979 and 2000.

Alex Apati, Head of PR, Ladbrokes, said, “We are delighted to be sponsoring one of the UK’s most iconic Flat festivals and a staple of the Scottish racing calendar. Punters will be treated to a feast of top quality racing over three days in September and it’s a special moment in our history to be playing such a key role this year.“

David Brown, Ayr Racecourse Managing Director, said, “It’s absolutely fantastic for a race as prestigious and talked about as the Ayr Gold Cup to have such a high-profile sponsor as Ladbrokes and we’re looking forward immensely to working closely with the new sponsors’ team on the build up to one of the biggest events in the entire racing calendar.“

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