Ladbrokes Unveils ‘unbelievable’ Campaign

The Moment and Ladbrokes have unveiled ‘Unbelievable’, a TV campaign consisting of a series of five adverts to be rolled out through September to November.

This is the third Ladbrokes ad campaign created by The Moment since starting work with the betting brand in March 2016.

The campaign once again features Ladbrokes ambassadors Chris Kamara and Ally McCoist and Integrates Kammy’s catchphrase ‘Unbelievable’.

The ads portray an ‘Unbelievable’ world, where everyone is Chris Kamara, including a waitress, three builders and a chatty dachshund.

Kristof Fahy, CMO, Ladbrokes, said: “We are delighted to work with Kammy and Ally again on the Ladbrokes new campaign to celebrate our digital products and leading football offers. They are well-loved personalities in the football world and will in no doubt help to build the Ladbrokes brand as the nation’s favourite.”

Ryan Reddick, creative director, The Moment added: “We’re delighted to be continuing our relationship with Ladbrokes, through this original and exciting series of commercials that perfectly embody the brand personality and sense of humour.”