Laduma Partners With #btsia
Virtual reality content company Laduma has partnered with the BT Sport Industry Awards as official shortlist partner.
Laduma’s Virtual Reality technology will be at the heart of this year’s BT Sport Industry Awards with the Official Shortlist revealed in VR. Each of those shortlisted in 15 categories will experience a bespoke and immersive piece of VR on a custom, branded cardboard VR headset.
Laduma has created content for the Wimbledon Tennis Championships, NFL teams such as the Denver Broncos and the Jacksonville Jaguars, as well as the LA Galaxy over the past few months.
Alex Coulson, executive director, Sport Industry Group said: “We’ve seen some fantastic use of VR within the sport industry over the course of the past year,” “Some of the best examples have been created by Laduma and that made it an easy decision to not only incorporate Virtual Reality into today’s announcement but to partner with one of the very best companies in the business.”
Laduma chief executive officer Ben Smith added: “We are proud of the work we have done with some of the biggest names in world sport over the past 12 months. We know all about the hard work that goes on behind the scenes and the recognition that deserves. So we jumped at the chance to create an experience, which helps to celebrate that endeavour and creativity. And we are excited to be able to bring our 3D 360° VR to help create a truly memorable announcement for the most important and influential awards in the business.”
The 2017 BT Sport Industry Awards will take place on 27th April at Battersea Evolution in London.
Follow the announcement on social media using @SportIndustry and #BTSIA.
