Lagardère To Deliver Hisense World Cup Activity 

Lagardère Plus, the global partnership marketing agency of Lagardère Sports and Entertainment, has been appointed to execute a variety of activities for Hisense around its FIFA World Cup sponsorship.

Activities will include a roadshow and social media content campaign called the ‘See the Incredible Tour’, activation of a global conference event, and the management of commercial display areas at ‘Fan Fests’ in St Petersburg and Moscow.

The ‘See the Incredible Tour’ will see Lagardère Plus take to the road alongside the consumer electronics and home appliances company, journeying through Madrid, Paris, London, Berlin, St Petersburg and finally to Moscow.

Special guests along the way will include FIFA World Cup legends Luís Figo, Robert Pires, Michael Owen, Benedikt Höwedes and Marcel Desailly, as well as local social media influencers and freestylers, who will take part in activities in each city.

The brand will also be running a social competition through #sharetheincredible and @HisenseSports, with prizes including a Hisense 4K television, FIFA World Cup memorabilia and tickets to the final.

In addition, Lagardère Plus will support Hisense with ‘Fan Fest’ areas and in Luzhniki Stadium. With a capacity for 25,000 spectators at the Moscow ‘Fan Fest’ and 15,000 at the St Petersburg equivalent, fans will have the opportunity to catch the World Cup action through Hisense screens.

“As leaders in the technology industry, Hisense is a brand that continually pushes the boundaries and uses its expertise to provide fans with a better viewing experiences,” said Andrew N. Pierce, global president, Lagardère Plus.

“As a global agency with a long heritage in sports, we understand how fans connect with their favourite sports athletes and events. In our partnership with Hisense, it was important for us to create a platform around their FIFA World Cup sponsorship that will highlight both their brand and products, and also enhance the event experience for fans in Russia and across the world.”

Lagardère Plus has offices in Berlin, Dallas, Frankfurt, Hamburg, Hong Kong, London, Manchester, Munich, New York, Paris, Singapore, Shanghai, and Tokyo.

The agency features a roster of blue-chip clients including BMW, Bridgestone, Citi, Danone, EA Sports, Epson, Hisense, Hyundai, MetLife, MetroPCS, and Veuve Clicquot.