Lagardère Signs Hammers Partnership

12 Aug 2018 | james.sanwell@benchmarksport.com

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Lagardère Sports has been named West Ham United’s exclusive digital sponsorship and activation agency.

The development builds on a long-standing partnership between the global sports marketing agency and the London Premier League club.

The deal was made public as the Hammers launched a new Lagardère-built mobile application, promising fans “an immersive and interactive experience.”

West Ham’s first ever mobile app, fully optimised for both iOS and Android, forms part of a push by the club to increase its digital presence.

The new platform is designed to drive fan engagement and interaction, boasting features including a fan zone, selfie filters and the ‘Hammer Jeopardy Quiz’ alongside instant breaking news updates, live audio commentary and push notifications as well as an online store and ticketing facility.

Commenting on the move, Karren Brady, vice-chairman, West Ham United said: “We are delighted to announce the full launch of our West Ham United official club app. Over the past few years, the subject of having an official club app had always been one on our agenda but something firmly agreed we would only do if we find the right partner to deliver our vision.

“In working with Lagardère Sports, we absolutely have found the right partner that has the ambition, technical know-how and dedication to delivering an app that brings a fantastic fan experience as well as creating commercial opportunities for our football club too.”

Carl Woodman, managing director UK, Lagardère Sports added: “Our global digital business is expanding, and we’re delighted to be working with one of the UK’s most popular football clubs. West Ham United have a loyal and passionate fan base, and with the app’s variety of interactive features, we can provide supporters with new and exciting ways to engage with the club.

“We’re looking forward to creating lasting connections between the club, its fans and brands that are looking to invest in sport.”

Lagardère Sports is also responsible for building, managing and commercialising the official club apps for 14 other football teams around the world, including the Bundesliga’s Borussia Dortmund, Hamburger SV and Hertha Berlin.