Laliga Unveils New Brand Identity For Elclasico
LaLiga has created a logo and brand identity for EIClasico, with the aim of giving one of the Real Madrid v Barcelona showdown a ‘unique and highly recognisable’ visual identity.
The branding project’s aim is to reflect the ‘DNA’ of the match, which LaLiga says symbolises ‘rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality’.
The new image will be another asset in LaLiga’s bid to enhance the brand value of its competition and its clubs, which can be featured at all international events and activations held around this match as part of LaLiga’s internationalisation strategy.
The league recently won the International Creativity Award at the Sport Industry Awards 2021 for its global ElClasico hype.
LaLiga is preparing a major launch of this new visual identity to coincide with the next EIClasico, set to be played in October. It will be implemented across all media outlets as well as other activity rolled out by the league both nationally and internationally.
EIClasico’s new logo draws its inspiration from the ‘shared emotion that exists between footballers and fans the world over’, and is an ‘inclusive brand that does not set a distance between the stars and their supporters, but rather brings them closer together and helps fans feel that they are very much an integral part of the game’.
Custom typography has been used to create the identity, with an energetic style, sharp angles, and verticality to express movement, dynamism, and its digital essence.
