Lancashire Cricket Extends C&c Partnership
Lancashire Cricket has announced a three-year partnership extension with C&C Insurance Brokers, as an official partner of the club.
The partnership commenced in 2019 following a long-standing hospitality agreement with the broker and the new agreement will see C&C continue as one of the official sponsors for the Lancashire’s LV=County Championship shirt over the next three seasons.
The insurance brokers will also become a headline sponsor of the Lancashire Cricket Foundation’s ‘Education Without Boundaries’ programme. The all-year round educational experience for primary school children takes place in the Emirates Old Trafford, the home of Lancashire Cricket.
Partnerships Director of Lancashire Cricket, Liz Cooper, said, “We’re thrilled that C&C Insurance Brokers have extended their partnership with the Club after a very successful initial three-year sponsorship, since 2019.”
“It’s an exciting time to be part of Lancashire Cricket with another packed out schedule of international and domestic cricket, as well as five sold-out concerts to look forward to this summer, in addition to the continued redevelopment at Emirates Old Trafford.”
Managing Director at C&C, Malcome Cooke, added, “We are delighted to continue our long-term sponsorship with Lancashire CCC. C&C thoroughly enjoy the close working relationship we have with the club, and we look forward to many more successful years working together and enjoying the world class facilities at Emirates Old Trafford.”
“As part of the agreement, C&C will also sponsor three fixtures across the First XI’s domestic campaign, including two Specsavers County Championship games and one Vitality Blast game at Emirates Old Trafford this summer.”
C&C Insurance Brokers are just one of the club’s list of partners. It also has commercial relationships with global brands such as Emirates, Hilton, Heineken, Lifebuoy, Sportsbreaks, Titanic Distillers and Kukri.
