Land Rover Asks Fans To Pull Up Their Socks
Land Rover is calling on rugby fans to wear their club socks to work this Friday (30th October), as part of the Rugby World Cup partner’s grassroots initiative.
Rugby World Cup winners Jonny Wilkinson, Bryan Habana, Brad Thorn, John Smit, Will Greenwood and a host of other names are encouraging fans to put international rivalry aside for one day to shine a spotlight on grassroots rugby.
Rugby World Cup 2003 winner Will Greenwood will be taking part in the day and commented: “Wear Your Club Socks to Work Day is a great initiative to encourage fans from around the world to share their support of grassroots rugby. I will be wearing my Preston Grasshoppers socks and I would like to encourage everyone no matter where they are to join in the fun this Friday.”
People wishing to get involved on Friday are encouraged to share images on Twitter using #WeDealInReal and their first club’s Twitter handle for a chance to win signed merchandise.
Land Rover, a worldwide partner of the Rugby World Cup 2015, unveiled plans for its biggest ever sponsorship in August.
Since then, 11 amateur rugby clubs from different countries have featured in an advertising campaign, with hundreds of other amateur clubs given the opportunity to get involved and tell their story.
