Land Rover Signs Last Minute Lions Deal
Land Rover has signed a last minute deal to sponsor the British & Irish Lions as the team gears up for its three Test series against South Africa.
The deal will see the 4×4 manufacturer installed as the official vehicle of the British & Irish Lions 2009 for their eagerly anticipated summer tour.
Through the agreement, the British & Irish Lions will benefit from the provision of a fleet of Land Rover’s Discovery 3 vehicles for use during the UK-based preparations and throughout the two months of the tour in South Africa.
Land Rover has a long established relationship with the British & Irish Lions team, providing vehicles for both the 2001 and 2005 Tours to Australia and New Zealand respectively.
Land Rover’s existing support of the sport encompasses the international, domestic and grassroots elements of the game. It is the Official Vehicle of England Rugby and Premier Rugby as well as the sponsor of a new U11 and U12’s national tournament, The Land Rover Premiership Cup.
