Land Rover Takes To The Seas With Extreme Sailing
Land Rover has announced a new three-year sponsorship to become the main partner of the Extreme Sailing Series, beginning its deal at the third event of the 2013 series in China this week.
The car manufacturer is the first of two top level partners series organiser OC Sport is seeking and the deal is considered the largest in the property’s seven year history, according to media reports.
As part of its deal Land Rover will have trophy naming rights at half the events each year until 2015, with an Extreme 40 yacht to be initially branded in the company’s colours for the use of VIP guests and clients.
An Extreme Sailing Series statement said there was an option for a Land Rover-branded entry as a wildcard at selected events this year and in the championship proper from 2014.
Land Rover’s global brand experience director Mark Cameron, said: ‘We are extremely excited to announce this new partnership with the Extreme Sailing Series.’
‘It is a natural fit for Land Rover and provides a perfect platform to showcase our shared core values. We identified the sport of sailing as an interesting target for us, and looked for the right property. The urban nature of the circuit, combined with these nonetheless off-road sailing machines, is a great fit. The Extreme 40s are high-performance multihulls able to race in nearly all weather conditions, whilst the Land Rover vehicles are able to tackle all terrains and conditions on land.’
