Lavazza Renews Wimbledon Agreement

Global coffee company, Lavazza, has extended its partnership with The Championships, Wimbledon, securing its position as the tournament’s official coffee for the next three years.

Lavazza has also partnered with tennis icon Andre Agassi as the brand’s global ambassador for The Championships.

Agassi stated: “The first thing I do in the morning is drink a cup of black coffee, which helps me get the day off to a good start. In my autobiography, I write about my life-long love for coffee, so it is a natural fit for me to be partnering with Lavazza, a company that has been at the forefront of the industry from day one.

“Lavazza not only invented the coffee blend more than 120 years ago, but also works with passion to make the best quality and authentic Italian coffee I have known and loved for decades.”

Lavazza vice chairman, Marco Lavazza, commented: “Lavazza is thrilled to be continuing the relationship with The Championships, Wimbledon for the next three years, a partnership that exists from many years in one of the key markets for our business. We’re proud to be part of one of the greatest tennis tournaments in the world and it gives me great delight to see the partnership go from strength-to-strength. Appointing Agassi as global ambassador is another milestone for us and we look forward to sharing an exciting year with one of history’s greatest athletes.”

Throughout the competition, Lavazza will operate over 200 coffee machines at 60 service points, including 13 bars and restaurants, corporate hospitality areas, the media work room, as well as areas reserved for players and match officials.

Up to one million cups of the Italian coffee are expected to be served to this year’s crowds, both inside Wimbledon’s grounds and outside at the queue.

AELTC media and commercial director, Mick Desmond, commented: “The All England Lawn Tennis Club is delighted Lavazza will continue as Official Coffee of The Championships for a further three years. We are also pleased to see former Wimbledon champion Andre Agassi return to the All England Club as global ambassador for Lavazza.”

Lavazza has been an official partner of The Championships since 2011.