LTA serves up Schweppes mixer deal
The Lawn Tennis Association (LTA) has signed a five-year partnership with Schweppes, which becomes the official mixer of its summer grass court tournaments.
The deal includes the HSBC Championships at The Queen’s Club. As part of this collaboration, Schweppes’ range of non-alcoholic mixers, including Tonic Water, Soda Water, Lemonade, Slimline Tonic, Ginger Ale, and Elderflower Tonic, will be available across tournament bars during the five-year partnership. Spectators can enjoy these mixers across tournament bars.
The LTA and Schweppes will introduce a Schweppes-branded bar at one grass court tournament each year, providing a dedicated space for guests to enjoy drinks featuring Schweppes mixers, alongside branding and activations.
Marina Nastyushenko, Schweppes Senior Brand Manager, said, “Schweppes has been synonymous with British refreshment for over two centuries, and we’re delighted to partner with the LTA this summer.
“Tennis is a quintessential part of the British season, and we look forward to enhancing the experience with our timeless mixers, served in the heart of the action at Queen’s and beyond.”
Chris Pollard, LTA Managing Director of Commercial and Operations, said, “This collaboration sees two iconic British brands coming together to provide tennis fans with the ultimate range of refreshments whilst enjoying world class tennis at one of the most popular tournaments, over the summer.”
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