Lazer To Supply Free Cycling Helmets To Charity Sported

Cycling manufacturer Lazer will provide free cycling helmets to Sported, a charity which helps young people through community support and sport. 

The announcement forms part of a new European-wide initiative from Lazer, Buy One To Save Another, which aims to support NGOs which need help and to ensure that as many people as possible are cycling safely. Sported, meanwhile, says that it is especially important that young people are riding safely and are protected. Lazer, meanwhile, highlights that the pandemic has created an influx of new cyclists to the sport and says it feels a responsibility to lend its support.

As part of the partnership, for every 10 helmets registered in the UK between March 1st and the May 31st 2021 Lazer will donate a Compact helmet to Sported.

The provision of the free helmets to Sported will be facilitated by online cycling retailer Freewheel, which supports local bike shops across the UK and Ireland. 

“We are delighted that Lazer and Freewheel.co.uk have chosen to support us with the ‘Buy One, Save Another’ campaign,” said Nicola Walker, CEO, Sported.

“We are keen to support our groups up and down and the UK, particularly as they encourage young people to get active after lockdown and we hope that the helmets will help to encourage more young people to cycle.”

Kellie Parsons, Marketing Director at Freewheel, added: “We are thrilled to be supporting Sported as part of the ‘Buy One, Save Another’ campaign. It is a fantastic charity that holds very similar values to us and we love the idea of giving all young people the same opportunities to reach their potential. Hopefully these helmets will encourage more young people to cycle and fall in love with the sport.”

Lazer currently supplies helmets to the likes of British Cycling and UCI World Tour teams Jumbo-Visma and Sunweb.